Rory Farrand is a clinical expert with more than 20 years of leadership in palliative care, including experience in clinical practice as well as within corporate services, training and development, field operations & customer service. Dynamic and personable, Rory is one of the nation’s leading experts in the field of palliative care operations, having experience in palliative business startup, clinical systems and operations, and day-to-day management of palliative clinical providers.

From 2022 to Q1 2025 she provided subject matter leadership to the National Hospice and Palliative Care Organization as Vice President of Palliative and Advanced Care. From 2019 – 2022 Rory was Corporate Director of the Palliative Division for VITAS Healthcare, where she was responsible for the development and targeted expansion of palliative care programs across VITAS Healthcare’s entire service area. Prior to VITAS, she was Regional Vice President of Clinical Operations at Aspire Health, where she launched multiple new Palliative care markets. At that time, Aspire was the largest stand-alone palliative care provider in the United States.

Rory is board certified as an adult nurse practitioner (ANCC). She has designed palliative care clinical education programs for multiple providers, and contributed to numerous publications on hospice and palliative care, including theOxford Textbook of Palliative Nursing. She is a frequent public speaker on the subject of palliative care operations and service design, and travels frequently to perform onsite assessment of both new and established palliative programs for clients of Confidis.